Klewel webcasted a keynote given by Pamela Thomas-Graham, Chief Talent, Branding & Communications Officer and member of the Executive Board at Credit Suisse AG at IMD Lausanne Business School on People and the Brand: Building a Winning Culture in the Financial Industry. The speaker did not make use of any slides. This video has been created with the collaboration of Thierry Weber well known in Switzerland for his work on video and the web.
What drives competitive advantage and differentiation in a highly regulated industry? The debates initiated by the recent financial and economic crisis on regulation and macro-economic developments make it easy to lose sight of two of the most important variables in any economic equation: people and the brand. Please join Pamela Thomas-Graham, Chief Talent, Branding & Communications Officer and member of the Executive Board at Credit Suisse AG as she explores these key drivers of the bank’s winning business strategy.