Klewel | IMD EMBA Silicon Valley Expedition Day 4
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IMD EMBA Silicon Valley Expedition Day 4

  |   Event, technology, usa   |   No comment

The morning was fully dedicated to a workshop at IDEO, a famous and successful industrial design company base in Palo Alto.

IDEO: Fostering a culture of innovation.

IDEO is about human-centered design, human factors: designers, business, engineers. Innovation cycle: Understand, observe, interpret, visualize, realize, evaluate, refine, implement. Values are empathy: inspire new ideas, say, do , feel, think. Understand latent needs: people do not know what they want.

Explanation of IDEO’s enterprise culture, fostering innovation and creativity. Innovation teams must commit energy to synthesis. Not anthropology. Goal: inspiration for ideas. Rules of brainstorming and prototyping: “Fail often to succeed sooner”. Share the knowledge. Human ressources at IDEO: flexibility, creativity, team player.

Presentation about brainstorming @ IDEO. No judgement, encourage wild ideas. Stay focused, on track. Listen. One conversation at a time. Building on the top.

Capturing the ideas. Be visual: draw, mindmap. Go for quantity. After: distills, evaluate. Celebrate failure.

One of the teams presenting their prototype: a lot of fun!

The afternoon was dedicated to start-up visits. I met contacts through Christine Perey who helped me finding people in California.

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