IMD EMBA Silicon Valley Expedition Day 4
The morning was fully dedicated to a workshop at IDEO, a famous and successful industrial design company base in Palo Alto.
IDEO: Fostering a culture of innovation.
IDEO is about human-centered design, human factors: designers, business, engineers. Innovation cycle: Understand, observe, interpret, visualize, realize, evaluate, refine, implement. Values are empathy: inspire new ideas, say, do , feel, think. Understand latent needs: people do not know what they want.
Explanation of IDEO’s enterprise culture, fostering innovation and creativity. Innovation teams must commit energy to synthesis. Not anthropology. Goal: inspiration for ideas. Rules of brainstorming and prototyping: “Fail often to succeed sooner”. Share the knowledge. Human ressources at IDEO: flexibility, creativity, team player.
Presentation about brainstorming @ IDEO. No judgement, encourage wild ideas. Stay focused, on track. Listen. One conversation at a time. Building on the top.
Capturing the ideas. Be visual: draw, mindmap. Go for quantity. After: distills, evaluate. Celebrate failure.
One of the teams presenting their prototype: a lot of fun!
The afternoon was dedicated to start-up visits. I met contacts through Christine Perey who helped me finding people in California.