The Fresh conference: a report
The Fresh conference is a special conference. It is a conference about conferences. A meeting about meetings? Yes. How to make meetings more productive? How to enjoy meetings? Are meetings important? How to refresh the concept of a meeting? Meetings are not only boring meetings. Meetings can be inspiring. Meetings can be fun. Meetings can bring you a lot or very little. Why? This is the kind of questions the Fresh conference can answer.
The Fresh conference was organized by Maarten Vanneste, President of the Meeting Support institute. It all started more than 10 years ago when Maarten attended for the first time EIBTM in Geneva Palexpo at that time. He thought no space is invested for support to meeting architects, meetings organizers, meeting planners. This is why he founded the Meeting Support institute which Klewel is member. The MSI is present at the Tech Tap village of IMEX and EIBTM European tradeshows.
What is Fresh?
The name FRESH means this conference aims at fresh, new, innovative, changing ways of doing a conference, a meeting or an event. Not just new technology, Hybrid or meetings or social media, but also fresh formats, new presentation techniques, the latest AV, new design, new edu-tainment, the latest learning techniques or surprising science. The fresh conference will introduce fresh formats, experiment with fresh ideas, start fresh trends and even launch fresh books. All sorts of tools and all kinds of knowledge to improve meeting effectiveness
Highlights and take aways:
Content is king but the way you organize your meeting can have a positive or negative impact: alternate keynote with discussions… the key is in the balance.
About meeting ROI: