Klewel | United Kingdom in the spotlights at the last ICCA congress in Dubai
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United Kingdom in the spotlights at the last ICCA congress in Dubai

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“Events create ideas and a single idea has the possibility to change the world.” This is how Visit Scotland started their pitch during the Best Marketing Award session at the 57th ICCA Congress in Dubai. ICCA, the International Congress and Convention Association is the global meetings industry network. Klewel is member since 2008 and the last congress was in Dubai 3 weeks ago whose plenary sessions were streamed live and are available on-demand, powered by Klewel.


Their proposed challenge: Promote Scotland as a unique destination for international association meetings.
Their proposed solution: Unite the national business events industry under a single message for a collaborative social media campaign.

The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector. Finalists present on Tuesday at the ICCA Congress and the winner is chosen by judges and delegates on a 50:50 basis. The winner is announced at the Closing session of the Congress (Wednesday). Submission components consist of: innovation and creativity, research and rationale, return on investment, success in meeting the objectives and communication.
Finalists 2018:
– VisitScotland
– The Hague Convention Bureau
– Serbia Convention Bureau

And the winner is… announced during the closing session:


On the right of the image, we can see James Rees, the newly elected ICCA president who is from London UK. See blog post about James Rees as new ICCA president.

And this year, one of the main keynote sessions, the Copenhagen lecture was given by the David Meade native from Northern Ireland:


“As a leading voice in business, a broadcaster, and researcher in one of Ireland’s leading Universities, David Meade has dedicated his career to understanding what makes humans ‘tick’, and how it affects the way they think, feel, and act.”

To sum up, VisitScotland won the ICCA Best Marketing Award 2018, David Meade from Northern Ireland gave the ICCA Copenhagen lecture and James Rees from London Excel won the presidency of ICCA. United Kingdom has really been in the spotlights during this ICCA Congress.


ICCA chooses Klewel to record, on-demand webcast and live stream the plenary sessions. Klewel is member of ICCA since 2007.


Klewel-logo-noir-HD About Klewel: Klewel offers the latest end-to end webcasting services. This allows your events and lectures to be shared publicly or privately, to give your organization the visibility for events and lectures on the basis of a totally innovative IT solution, which automatically records and indexes all the content (audio, video and slides) presented at conferences and university lectures. Audio streams, video content and slides shows are stores in a synchronized manner. As an optimal blended learning solution, Klewel’s vision is to democratize lifelong learning via technology-mediated instructions. Klewel gives long term value to lectures, worshops, symposia, conferences, congresses of all sizes. Do not hesitate to contact us!


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